Sheikh Mohammed Hussien Al-Amoudi Center of Excellence in Breast Cancer at King Abdulaziz University  launches a new campaign of its kind on the month of October 2011 a Breast Cancer Awareness Campaign which is different in content as it does not address women such as all the campaigns in the past but aimed at men, wherever, says Dr. Samia Al-Amoudi the CEO of the Center “We have several campaigns in the past, such as the campaign on Break the Silence that started on talking about I had breast cancer in April 2006, to talk about the disease that is considered by the community a deadly disease is difficult for several reasons.  So that the name of cancer will not be uttered by one, but they call that the disease, and followed by a campaign to sensitize women  on the importance of self-breast examination to do it regularly for young women from the age of 20 and for those who are above 35 and then a campaign aimed to increase awareness on the importance of the doctors role in the examination of breast and to encourage women to the periodic examination Mammogram campaign, tape syphilis and aims to raise the awareness of the new generation of working ladies as this to build a new generation of new health concepts and then a special campaign addressed for the deaf & mute, a book in the sign language.

And now this campaign is the first of its kind that targets the men as partners in the fight against this disease and to spread the awareness which will in turn, start early examination of tumors, where some ladies refuse to do Mammogram because of fear to know the result and that it deprives her husband because of the illness (he might look for another wife).  Therefore, to educate the men and the importance of early detection for his mother, his wife and his family is important.  It is very important for the men to show its support to carry out these tests and encourage them to do early screening whether for the daughter or spouse as well as to accompany her to go to the doctor and consequently a major role in this to ensure that the man is a partner in the crisis, and that the cancer is a disease of family.  It is not only the individual who is affected by the disease but the whole family in one way or another.  The men should show his support through these psychological pressures, assumed new responsibilities, financial burdens on treatment costs which become a priority list in the budget.  He is a man even though he did not have enough awareness and familiarity with the disease will be able to play its role in the development or the activation of any decision in this regard.

Finally, simple fact that man can also have breast cancer, but this is a rare case of one percent but is also subject to the disease and must need to know about the disease.  Hence it is clear that the man has a key role in the fight against breast cancer and this campaign aims to highlight and focus on men, wherever, and at any place”.